This week
Who’s going quiet, and who’s moving fast.
The families to call today, before they plan with someone else.
Who’s going quiet.Seven days or more, with Reply right there.
Who’s moving fastest.The families picking up speed.
Where every family stands.Every lead by stage, and where they stall.
The numbers
Is it working? Your numbers will say.
Four numbers every owner checks, each against your own history from before homebuild.
First reply.Hours from a new lead to your team’s first reply.
Lead to consultation.Days from a new lead to the first sit-down.
Consultation to contract.Days from the first meeting to a signed contract.
Boards started.The share of leads who react to an idea or add a photo.
Each against the baseline you give us at setup. Every number says how many families it rests on.
Your workspace
The right families, in the right order.
Every lead carries a signal: ready, warming or just started.
Sorted by what they do on their board. Views for the families waiting on a reply, the new ones, the ones ready for a call, and the ones you’re holding.
Questions
Short answers.
- What counts as going quiet?
- No activity from the family for seven days or more. The oldest come first, each with a Reply.
- How is ready, warming or just started decided?
- From what they do: rooms started, ideas reacted to, photos added, notes written.
- Compared to what?
- Your own numbers from before homebuild, which you give us at setup.
- What if we only have a few leads?
- Every number says what it’s based on, like “based on 6 projects”, and nothing is stretched into revenue.
- Who sees the figures?
- Your team sees the pipeline. Revenue figures are for your admins only.
- Can we move a family to the next stage?
- Yes. Your team sets the stage, and the tracker on the family’s board moves with it.

